Marketing firm builds success on team work

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Members of 1sTeam Advertising, a marketing company in downtown Johnstown, are (left to right) Travis Lodolinski, senior designer; Geoff Miller, vice president of marketing strategies; Ryan Gindlesperger, president; and Brady Waltz, an account executive.

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February 28, 2009

By SHAWN PIATEK The Tribune-Democrat Sat Feb 28, 2009, 11:15 PM EST

Ryan Gindlesperger, founder of 1sTeam Advertising, will be the first to say that the success of his or any business is assembling a good team.

That notion was put to the test when Gindlesperger fell ill and was unable to serve as the scheduled speaker for the February edition of the Upstarts and Innovators speakers series. The series is sponsored by Johnstown Area Regional Industries, the Greater Johnstown Keystone Innovation Zone and The Tribune-Democrat.

But the speaker series didn’t miss a beat because another member of the team, Travis Lodolinski, went in Gindlesperger’s place.

“Travis did very well, just as I expected he would,” Gindlesperger said.

“As we’ve built our team, we’ve not only looked for talented people but also those who would be the right fit in our business model. We’re very entrepreneurial in spirit.”

Lodolinski, on short notice, was able to pull together a presentation that kept the attention of the students he addressed at St. Francis University. While he couldn’t address what it’s like to start up a company, he discussed his experiences working at a small start-up firm.

“I thought it went very well,” said Lodolinski, the firm’s senior designer. “I think it’s great to be able to give back to the community in any way.”

Lodolinski is one of four professionals making their living at 1sTeam, a marketing and advertising firm based in downtown Johnstown. When it was founded in late 2007, it was primarily an advertising business but it has grown its offerings through the addition of strategic personal.

One of those strategic hires was Geoff Miller, vice president of marketing strategies.

Hired last year, Miller brought with him about 20 years of experience in the marketing field, allowing the company to serve its existing and potential clients in new ways.

“A full-service ad agency is something this town has been missing for more than a decade,” Miller said, noting that the last full-service firm to operate in the region was Kane & Co. during the 1990s.

“Much of the work we do will relate directly to the success of local area businesses. It’s a great feeling to get up every day, go to work and help other companies succeed.”

And Gindlesperger said the firm will continue to grow this year.

Even in the face of a recession, the company is planning on three additional strategic hires, Gindlesperger said.

“We have the potential for exponential growth over the next five years,” Gindlesperger said.

“More and more companies are realizing the benefits of working with us. Every company promotes what they do in one way or another.”

Gindlesperger said the company is structured in a partnership model, much like a law firm. He said the model creates incentives because the more the firm succeeds, the more success each individual enjoys and vice versa.

“By structuring the company as a partnership, we’ve positioned ourselves for growth,” Gindlesperger said.

“The great thing about this company is that no one individual cares who gets the credit. Every employee has their own responsibilities, but at the end of the day we work as a team.”

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