The Super Bowl frenzy gripping the region in anticipation of Sunday’s big game between the Pittsburgh Steelers and Arizona Cardinals has extended to numerous local businesses.

Of those interviewed by The Tribune-Democrat for this story, one thing is certain: All are fervently hoping the Steelers beat the Cardinals to become this year’s Super Bowl champion.

“We call ourselves Steelers Central,” said Sally Hill, manager of the Little Shop at Memorial Medical Center in Johnstown’s Eighth Ward.

The medical center’s auxiliary operates the Little Shop.

Hill, an auxiliary member, said among the Steelers items available at the Little Shop are shirts, sweatshirts, hats, scarves, jewelry, plaques, penalty flags, bad-call bricks, office desk sets and more.

There are Steelers concrete benches that stand about 18 inches off the ground and are about three feet long, she said.

“Our Steelers shirts are blowing out the door,” the enthusiastic Hill said.

They include ones adorned with “On the Road to Sixburgh,” a slogan representing the Steelers’ quest for a sixth Super Bowl championship on Sunday, Hill noted.

At Our Whatever Shoppe at 313 Greeve St. in East Conemaugh Borough, owner Kay Brickner said her store has 10 different styles of Steelers Super Bowl shirts from which to choose. Several include the Arizona Cardinals logo as well, she said.

Our Whatever Shoppe deals solely in sports paraphernalia. About 80 percent of its stock is Steelers items, and the remainder caters to fans of Penn State, Pitt and Notre Dame, Brickner said.

“And our store’s front is painted black and gold,” she added.

Kathy Glattke is owner of Makin Waves Beauty Salon and Hair & Nail Studio, both in the East Hills Plaza in Richland Township.

Both businesses have Steelers fever.

Makin Waves started selling Steelers purses after the team won the AFC title, Glattke said.

Among the purses are ones made from Steelers shirts.

“We also have The Terrible Tote,” she said of a a tote bag that resembles a Terrible Towel.

At Hair & Nail Studio, employees have been busy crafting fingernails with various Steelers designs, said spokeswoman Shae Croyle.

“We have a bunch of different designs,” she said.

She added that those coming in for the Steelers work are from all age groups.

Some have started only since the team qualified for the Super Bowl while others have been getting their nails outfitted in Steelers designs all season, Croyle said.

The most popular designs are those with the Steelers logo, she noted.

She recommended that those wanting to have nail work call ahead. The number is 262-9141.

Ray’s Nurseries, with operations on Eisenhower Boulevard in Stonycreek Township and in University Park Plaza in Richland Township, has Steelers items at both locations, said Kimi Justinus, sales manager.

Ray’s has been selling Steelers merchandise since the team won the 2005 Super Bowl, and the inventory has been growing ever since, Justinus said.

Among the items available is a tackle buddy, which she said is an inflatable football player that bounces up from the floor each time it is knocked down.

There also are Steelers party supplies, penalty and challenge flags and more, Justinus said.

Among items on order are lava lamps and a garden gnome. She said the gnome is part of a nationwide television commercial featuring a host of Steelers stuff.

Also on order are Steelers flip-flops.

And, if the Steelers are Super Bowl champions, items noting that accomplishment will be coming into Ray’s locations as well, Justinus said.

She added that it’s not unusual for customers visiting Ray’s to spend time talking about football and the Steelers before they get down to the business that brought them in.

Employees at Blaine Boring’s Chocolates at 123 Market St. in downtown Johnstown have been busy making Steelers Super Bowl sweets, said manager Elaine Craft.

Among those sweets are chocolate-covered pretzels, chocolate football helmets and footballs and other candies.

There are black and gold jellybeans and dried-fruit items with football themes.

“We have a lot of items that a person can take to a Super Bowl party,” said salesperson Rita Boring.

All are handmade at the Market Street location, Craft noted.

John George, owner of George’s Song Shop at 128 Market St. downtown, has about 20 different Steelers CDs.

There are six different new CDs along with many of the older ones, George said.

He expressed some surprise that the older CDs were selling well.

There also are Steelers buttons along with a Polamalu pin with “hair,” which George said has been a good seller.

“That pin is a hot item,” he said.

Custom Cakes & Cookies at 632 Bedford St. has been baking sugar cookies in the shapes of football helmets and football players and football-shaped gobs, said baker Jennifer Meske.

“Sales are going pretty good,” Meske said earlier this week. “We had to stock our shop twice Wednesday.”

She recommended people call ahead for their orders. The number to call is 535-6836.